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VaulFi

Pre-seed deck · DeFi · DeFi / Infrastructure

The brief

VaulFi came in with a content structure already drafted by the team and a clear thesis on where DeFi was heading. The raw material was strong, the story arc wasn't yet wired to it, and the slides were carrying more text than any investor reads in a first meeting.

Our job was to refine the structure, align it to a narrative a partner could follow in one sitting, and translate dense, technical detail into something skimmable. The deck is now what they walk into rooms with as they raise close to two million dollars.

VaulFi pre-seed pitch deck, slide 1
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VaulFi pre-seed pitch deck, slide 7
VaulFi pre-seed pitch deck, slide 8
VaulFi pre-seed pitch deck, slide 9
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VaulFi pre-seed pitch deck, slide 11
VaulFi pre-seed pitch deck, slide 12
VaulFi pre-seed pitch deck, slide 13
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The problem

The client-supplied draft had the substance but not the sequence. Key proof points were landing after the ask, the category framing competed with the product framing, and most slides were paragraph-heavy in a sector where investors swipe through dozens of decks a week.

DeFi audiences expect signal fast, mechanism, traction, and team, surfaced before they have to dig. The first version asked them to dig.

  • Story spine and slide order were out of sync, ask landed before the proof.
  • Text-heavy slides, paragraphs where one chart or diagram would do.
  • Category vs. product framing competing for the same real estate.
  • Brand elements present but not yet pulled into a coherent visual system.

The approach

We rewrote the structure with the team, mapping every slide to a single job in the narrative, and aligned the story to the wedge that actually unlocks investor conviction in DeFi infrastructure.

On design, we built a modern visual system using VaulFi's brand foundation, paired with a liquid-glass treatment, the depth, translucency, and material feel Apple uses, to give a credibility cue investors recognise before they read a word. Every text-heavy slide was rebuilt as a custom graphic or infographic so the message could be skimmed in seconds.

  • Refined the client-supplied structure and aligned it to the fundraising narrative.
  • Liquid-glass visual system on top of VaulFi's brand, modern, premium, on-category.
  • Custom graphics and infographics replacing paragraph-heavy slides.
  • Every slide reduced to one idea, one visual, one takeaway.

The outcome

The deck is now skimmable end-to-end, a partner can read it cold and land on the thesis, the mechanism, and the ask without re-reading a single slide.

VaulFi is using it as the core artifact in an active raise targeting close to two million dollars, and it is doing the heavy lifting in investor conversations between calls.

  • Skimmable deck, every slide carries one idea and one visual.
  • Driving an active pre-seed raise targeting ~$2M.
  • Reused as the team's primary artifact across investor and partner rooms.

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